When social media is used correctly, marketers can better understand their target audience and thus create better content and deliver it more effectively. This is vital since you'll be able to send customers tailor-made content that helps increase conversion rates and sales revenue.

24 hours seem to pass by in the blink of an eye, especially if you’re a small-business owner. In order to stand a chance against your competition, the last thing you should do is bury yourself in a mound of endless emails. With the following Gmail tips and tricks, you’ll be able to spend less time with your inbox and more time driving business growth.

Google Posts was originally intended for the candidates of the 2016 presidential election. After a couple of months, Google decided to release it to a handful of local companies and it quickly gained popularity since then. These are the main driving factors behind its widespread acceptance.

Facebook is like a Swiss Army knife, practical and featureful. But did you know that Facebook has hundreds of built-in marketing features that 1.8 billion users worldwide are mostly oblivious to? With that in mind, here are four Facebook features you can use to boost your SMB’s social marketing efforts:

Audience Insights tool
This free tool is designed to help businesses learn more about their target audience.

In this digital age, mobile connectivity is a top priority for personal and business users alike. 5G, or fifth-generation wireless systems, will change not only people’s daily routines but also the way small- and medium-sized businesses operate. Here are three main ways that 5G will change VoIP for SMBs.

Improved video conferencing
The major factor holding web and video conferencing back is how fast current networks can transmit data.

As a business owner, it’s essential that you are aware of the hidden costs associated with the Cloud and what measures you can take to keep those costs down. They might be more than what you’d normally pay for at first, but it could add up and cost you two, or even three times more than its worth.

The waitlist for Pinterest’s latest “DIY Promoted Pins” tool is proof of how eager small- and medium-sized businesses are when it comes to social media marketing. Establishing a solid online presence, promoting corporate content, and driving website traffic at the same time is every business owner’s dream come true.

As a business owner, you want nothing more than to see your business succeed. But when faced with stiff competition and sophisticated cybercriminals, it’s hard to shake off the feeling of uncertainty. The future might be unpredictable, but the security of your Mac devices doesn’t have to be.

VoIP (Voice over Internet Protocol) is changing the way small- and medium-sized businesses communicate. Due to VoIP’s affordability and efficiency, VoIP distributors are selling these feature-rich phone systems like hot cakes. But before deciding to purchase one, you need to make sure your VoIP distributor has the chops your business is looking for.

In today’s competitive business environment, SMBs are constantly finding new ways to outdo one another. Recently, social media and content marketing strategies have become increasingly popular. But because many of your competitors are utilizing the same platforms as you are, it’s essential for you to find new methods to make your business stand out.