What is single sign-on and who is it for?

An average business uses over a thousand cloud services. Even if small businesses use just a few dozen apps, securely managing account logins is still a huge hurdle for both users and administrators. Single sign-on (SSO) is an excellent solution to this issue, so let’s dive into how it works.

Why website engagement is a crucial metric

When it comes to website analytics, traffic isn’t everything. Engagement with your site content is a better indicator that visitors to your website convert into customers. Here’s how to track your engagement metric using Google Analytics.
How do you measure engagement?
Just because a page receives a large amount of traffic doesn’t mean it has quality content.

4 Useful Google apps you didn’t know you needed

Facebook, Instagram, Gmail, Google Maps, and YouTube are applications that most smartphone owners know by heart. These cross-platform apps are so popular that they tend to bury other more use within the app store. Moving away from the “Most Downloaded Apps” section will reveal plenty of helpful apps you probably didn’t know you needed, such as the four below.

5 ways to enhance Android security

It's normal for you to be emotionally attached to your mobile device, which is why you most likely sleep beside it at night. Like with all things important to you, you’ll want to take care of your Android phone. So if you value your personal data or the apps inside your Android device, it’s best to take its security seriously by enabling the following extra features.

Google Alerts: Keep watch on your business

Business technology evolves rapidly that more and more customers are turning to those that can deliver products and services fast. Business owners have Google to thank for creating an avenue to monitor web content so you don’t miss out. Smart businessmen leverage this tool to also monitor their businesses and their competitors.